For over 70 years, stickers have helped bureaucrats and legislate get elected, build troops, establish brands, advertise, start conversations, and increase exposure. Notwithstanding being long-lasting and having a low cost per impression, marketers and businesses have not paid enough attention to the power of this sticky marketing tool.
Here are nine reasons astute companies shouldn’t ignore the compelling, low-cost rated marketing medium.
- Beyond The Bumper
Stickers are no longer now but “bumper stickers”. The eras of big, white, boxy stickers for vehicle bumpers are fading and replaced with promotional stickers of all sort of shapes and sizes. You can use them for the pane, windows, water bottles, laptops, devices, tools, sign boards, phones, people… anything.
- Old School Social Media
Promotional stickers and decals are solid, off-line modes of social media and broadcasting programs. Most people were ‘liking’, posting, pinning, chasing and starting discussions with stickers long before the Internet services. Designed and appropriately distributed, they frequently generate low-cost vulnerability, impacts and word of mouth marketing.
- The Dynamism of Word-Of-Mouth
Ideate off-line marketing is passé or not as effective as social media for word-of-mouth? Imagine again.
Recent studies show that 92% of people trust word-of-mouth endorsements from people they know (Nielsen).
And, 92% of word-of-mouth about labels is taking place off-line (Keller Fay Group).
Like stickers, tools, are usually optimised to support and elaborate off-line. Many businesses often overlook online word of mouth. Thus, this is a naive blunder.
- Anti-Advertising / Individual Endorsements
Advertising and marketing have shifted to more acceptance and connection-based standards. The advertisement interrupts or are lost in a sea of other pitches is (usually) no longer cost-effective, and wonderful for the small businesses. The ability of stickers lies in the fact that they are not distinguished as advertising when displayed. They are individual endorsements, references and suggestions or badges of support for a message, product or business.
- An Engaging “Gift”
Regardless of whether custom printed hologram stickers are displayed in public, they can still be very pocket-friendly and surface friendly. Whether handed out or posted, quality hologram stickers have a tremendous regarded value than other advertising mediums such as business cards, brochures, flyers, etc. They can view more as a gift than “advertising”. As promotional products, they are denser to throw away rapidly; and interlock the recipients. “Where could I adhere this?” “Who could I give this to?” “I haven’t bestowed and granted in a while.” “I want to stop in there.” “I like these chaps.”
- Place and Promote
Hologram stickers wholesale are not always a give-away thing, of course. They are also an economical way to brand products, packaging, and signage and service equipment. You can’t always depend on others converting advocates; that can expand your message and brand products and services; but you surely can do it by yourself, whenever attainable, in precise and productive ways.
- Mini Marketing/Identity Development
Because of Dodo Packaging UK’s promotional custom hologram sticker’s succinct ability, the process of development and design can encourage, interpret and concentrate other marketing endeavours such as logo, website, advertisements, business cards, headlines, press releases, and so on. However, the same core questions need to be requested and scrutinised:
- Whom do I need to communicate with (what is my targeted market)?
- Where do I get them? (How do I make a strong connection)?
- What are their interests (what do they desire and require)?
- What are my freakish offerings, message and story (integrity)?
- How do I interact and broadcast my message/identity cleanly, only, graphically and quickly to my market and prospects?
8. Complement and Intensify Other Marketing Efforts
Besides branding and efforts to improve appearance, you can leverage hologram stickers in distinct ways to intensify and sustain marketing programs. Moreover, trade free stickers for businesses. Encourage evaluations and consultations online on social media platforms to captivate supporters and potential customers. Even more, valuable information or promotions can deliver on the spine of a hologram sticker. These sort of customised stickers are capable enough to raise the open rates of direct mail.
Moreover, stickers can empower communities and awareness of an appropriate message. Hence the coordinated campaigns with others can reduce costs and increase distribution and impressions. Our successful or engaging sticker campaigns can generate excellent PR. And, much more you can ever desire.
- Sell As A Profitable Product
Promotional custom hologram stickers, if done right, can enrich profitable products themselves. A brand name, slogan or image can become a sticky product as well. So, you don’t have to be an excellent ranked or a popular band to create stickers that aficionados will pay for. Suppose you’ve got retail benefits, a unique angle to a specific market, or fans and advocates. In that case, you can create a sticker with enough perceived value to warrant people wanting to show it off, and willing to pay for the privilege. Just make sure the sticker fits the customer’s personal needs and preferences, not only your own marketing/branding needs.
To sum up, marketing is about the relationships between your services and your customers. It demonstrates what makes you unique and of value to the people who can help and are willing to support you. You can use our custom hologram stickers in many ways to establish that bond. That is sticker marketing – utilising one of the lowest-cost, highest exposure marketing tools that are available to make and establish relationships. Remember, like any form of retailing or promoting, sticker marketing requires proper outlining, design and accomplishment to maximise its effectiveness.
