Why Companies Prefer Rigid Boxes For Luxury Products?

Why Companies Prefer Rigid Boxes For Luxury Products?

by Craig Martin

Posted: November 12, 2020

The packaging is essential to display products in a presentable way. However, every brand has different choices about choosing to package. Custom rigid boxes UK are in today for packing luxurious items like perfumes, sunglasses and other products with a premium look. Moreover, the use of these boxes is such a bast that almost every luxury brand use these boxes for product packaging. These boxes are known for their durability, reliability, and firm structure. It is chipboard that has paper wrapping from outside. Furthermore, once the box is structured, it is impossible to reshape it.

Versatile ways of marketing through rigid boxes UK:

Rigid boxes are high in demand as they maintain class and give boxes lavish look that helps in generating high sales. Customisation of these boxes allows companies to manufacture boxes that are up to the mark and right according to what type of packaging they need. Marketing of brand and product is the most important thing if you want to achieve success. For this reason, customisation allows designing boxes according to a specific theme that can give a recognisable place in the market. Most of the time, people get to know about the brand with the colour combination companies use in the packaging. The specific colour combination becomes the brand’s recognition in the market.

Moreover, the other most important thing for marketing is printing brand name. Some products are so in demand by the public that more people think of doing business of it. For instance, fragrances are something liked and cherished by people of all ages and genders. For this reason, buyers find a lot of fragrance brands in the market. In such condition, maintaining a reputable and recognisable place in the market becomes essential to get success. Printing brand name on the boxes is the most common and effective way of creating difference and the most affordable way of advertising brand in the market. Print brand name with foiling to make it appear more prominent and beautiful on the packaging.

The best way to attract potential buyers:

The packaging is the first thing shoppers interact with. Moreover, brand owners are well aware of that and invest in the packaging not less than the product. They search for packaging that can increase the value of the product and make it more prominent among other options. What can be a better option than rigid boxes? Rigid box manufacturers UK cooperate with customers in every way and guide them different ways of customising these boxes to make them look more beautiful. The most important thing while ordering a box is the product’s size. If a product has a larger sized box than its actual size, it can lose its charm.

People choose those products that look exceptional while placing on shelves as well as while holding it. For this reason, a smaller or larger sized box can make the product lose its charm and grace. That is why customisation of boxes is much in trend. It eliminates the chances of error in this way as customers can give exact dimensions to the manufacturers. Additionally, it allows designing boxes with special features as the packaging reflect the brand’s identity.

Design boxes to give a good presentation and an amazing display:

Giving customers a wonderful unboxing experience is another way of getting a customer’s traffic. For the products like perfumes, electronics and mobiles, these boxes are highly in use as they are best for protection as well as presentation. Manufacturing a high-quality and beautiful product with amazing features is not enough. The packaging should also reflect beauty. Moreover, products like fragrances and mobiles that show class are commonly used as a gift. For this reason, getting a packaging that gives people a wonderful unboxing experience as well as gives the product a grace is essential. What can be a better option than rigid packaging? These boxes look pretty themselves. However, to make them look more beautiful and attention-grabbing, packaging companies offer add-ons. Using them wisely can give boxes a whole new look with exceptional charm.

The first and highly in use feature is foiling. As rigid boxes UK are most popular due to their lavish look, foiling can make them appear even more beautiful. Golden and silver foiling is much popular as it gives a royal look to the product. Moreover, due to increasing demand for foiling brand now offer foiling in almost every colour. Similarly, foiling a specific area of the box is the best way to highlight it. For instance, in the packaging of the iPhone, the apple with silver foiling make it appear prominently and grab the attention of people instantly. Likewise, brands can print with foiling band logo or other things they want to highlight on the packaging.

Apart from that, adding windows is a common way of enhancing a product’s appeal. Getting a nice view of the product inside not only to make the buying decision easy for the customer but give overall packaging a pretty look as well. If you gift someone a gift in a rigid box with a window cut, being able to view the product inside though window excites the person and he unboxes the product with positive energy. The chances of liking the product maximise in this way.

Which packaging company should you approach for your rigid boxes UK?

There are many options in the market but selecting the right company for box manufacturing is essential. Dodo Packaging UK is a well-known name in the market. They have earned a name with hard work and years of experience in this field. Moreover, the experience is something extremely important to get boxes that are up to the mark and the best in every way. So, to get rigid boxes UK with good quality and best features, place your order now. If you want to know more about them, login to their website www.dodopackaging.co.uk.

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For custom projects of large quantity of Custom Boxes or Custom Printed Boxes, Dodo Packaging is offering die cuts, litho, special finishes, additional styles and more.

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