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When your product is lined up with your competitors, what makes your goods stand out? Is it loyalty? Ingredients? Or just ethical sources? Well, most of it comes down to psychology. Getting product boxes wholesale is one of them.

A buyer who has never tried, seen or even heard about your products will buy one of your merchandise based on its packaging only. 

Talking about packaging, colour — a visual representation of your brand —  is an integral part of packaging boxes. It has the power to trigger hundreds of thoughts, feelings, and emotions, and can also directly impact the purchase decisions. 

According to a study, 85% of consumers buy products based on the colours combination of the packaging. Such stats make the selection of the right colours more crucial than ever. 

So, how would you know what is the appropriate colour for your retail product? Does it defines your item, helps you in building a brand identity, or appeal onlookers? 

Often packaging designers make the mistake of choosing their favourite for their product packaging, without knowing the subconscious effect of that colour on consumers. It might be an excellent colour for wholesale product packaging but could be inappropriate for your type of business. 

How to Make the Right Colour Choice for Product Boxes Wholesale?

To make the right colour choice for your product packaging, you need to keep track of the following things:

• Before selecting the colours, keep your target audience in mind. Try putting yourself in their shoes, see what could motivate you to buy that particular product? Finalise their age, gender, economic status, and even educational level. 

• Define the scope of your product, and what type of message you want your packaging to deliver? Is your retail item related to health or well being, does it help in solving problems, or just a recreational good? Does your product depict luxury, elegance, or sophistication? The selection of your packaging colours is completely based on the purpose of your merchandise. 

• Research about the cultural preferences of your audience that includes any artistic means attached to any particular colour.  

• Also, select the colour based on the type of message you want to deliver. 

• Before anything, test your colour on different stores, to anticipate the mass results. 

Further in this post, we will elaborate on the most commonly used colours and what emotion each colour trigger, if used for custom printed product boxes. 

White Colour Product Boxes

The colour psychology perceives white as a blank canvas, ready to be painted. Most people relate it with innocence, new beginnings, and especially equality.  

As a packaging colour, it is safe, primary, unadventurous and traditional, but the right choice where you want to create the idea of cleanliness, virtue, efficiency or simplicity.

By combining printing with another colour, you can deliver any several different messages:

• adding red with white suggests excitement and draws attention towards your product.

• Yellow decoration combined with white implies a more light-hearted, happy and fun product. 

• White and black decoration add a feeling of sophistication and fame.

Use creative and coloured decoration to set your retail item apart from your competitors.

The more colours you use for your product packaging, the less severe the product is — a simple combination of two colours can look more graceful and classy, depending on the type of design, of course.

Black Colour Packaging

People perceive black as the colour of power, authorisation, and control. Stand out when you use black as a packaging colour as it makes products appear more solemn and a bit more expensive and carries a higher perceived value.

The black colour also adds a degree of enigma and intimidation on one hand and grace and elegance on the other.

You can create a black product packaging design in combination with any other colour that psychologically sends the message you want to convey to your potential consumers:

• Adding gold to the packaging with soft black will form elegance and sophistication to attract a wealthier audience.

• Combining pink with black softens the note and attracts the female audience.

• The brighter colours you add to the packaging, the less severe it becomes. So, make combination wisely according to your merchandise. 

Blue Colour Packaging

Different shades of blue can depict various emotions; however, as a whole, Blue relates to trust, honesty and reliability, as well as strength and unity. When you use blue in your packaging colours, it communicates trust and reliability in the product.

• The darker the blue you use for product packaging, the more professional, serious and conservative the product will be.

• On the contrary, the lighter the blue you use, people will perceive it softer and more innovative the product.

Red Colour Packaging

When it comes to the colour psychology, people see red as the colour of energy, action, passion, enthusiasm and strength.

• The use of red for your packaging will draw attention to your product, stimulates the senses among potential purchaser.

• Whereas, the shade of dark red is perceived as professional and classy, while bright reds are more energetic and generally of lower perceived value than other shades of dark reds. Adding gold or silver to it would be a wise idea as it will increase the perceived value.

• Naturally, blue-reds are more attractive to a more upper-class market, while orange-reds are known to attract the working class; similarly, orange-reds have a lower observed price and value.

Green Colour Packaging

Green is the colour of balance and harmony for the mind, body, and soul. In the psychology of colours, it relates to safety and wealth.

• For packaging colours, green implies natural, organic and healthy. In short, it is an excellent colour to use environmentally friendly products. Such as, 

• Meanwhile, dark green implies wealth, professional, and luxury quality. Adding some silver will add elegance and sophistication.

• On the contrary, muted greens suggest environmentally safe and nutritious.

• Mid green packaging is relevant for organic and ecological products that could be related to wholefoods, garden and golfing items.

Yellow Colour Product Boxes

The colour yellow depicts optimism and uplifting of the spirits. It encourages original ideas and creativity. Stimulating to psychic abilities, it also aids in decision making.

• In packaging, the colours yellow suggests either something original and innovative or a competitive, fun product. With its upbeat and happy energy, it helps to attract children and young teenagers.

• If you want your product to lift people’s spirits would be suitable in yellow packaging.

To Sum It up

The packaging design of any product includes numerous elements, like shape, material and texture. But the colours are also vital. With a well-researched approach, you can resolve any doubts you have about your branding and your packaging. 

Assess what’s being done in the industry and your business and go from there. Define your values and make a settlement on what elements will best showcase those preferences. This way, you’ll find the best combination that fits your brand. 

If you are still not sure about what colour your packaging should have, you can always have our assistance. Just get in contact with us through email or call our sale representative to get the best guidance of colour choices.