Perfumes are so much more than just a way to get you smelling good. They have the power the make a powerful statement. Brands do everything they can to have their perfumes make an everlasting impact on customers. One of the best ways to grab the customers’ initially is by using customised perfume packaging boxes.
Custom perfume box packaging help protect elegant perfume bottles through shipping and retail handling. However, that is not all. They can also become a source for branding and fulfilling your marketing needs.
In this article, we will discuss various printing techniques that can help you transform boxes for perfume bottles into walking billboards. We will go over the details of the offset and digital printing process. Furthermore, we will also look at various types of custom prints you can use to create attractive perfume packaging.
In short, you will learn all there is to know about creating eye-catching custom printed perfume packaging boxes.
Let’s begin.
Printing Techniques For Gorgeous Perfume Packaging Boxes
When selecting a printing technique, it can help consider the perfume packaging box’s end-use. Some printing techniques will offer more benefits than others. They can also affect what you can get away with regarding image quality, colour vibrancy, and label size options.
Offset Printing Technique
As its name suggests, offset printing produces images or text by transferring an image from a plate to a rubber blanket, then on the printing surface. That is how offset printers create high-quality images and graphics printed on paper or any other material.
Offset printing is useful for shading and gradients as it produces a smooth gradient effect. It also makes creating flawless typography easier.
Offset printing can produce brilliant colours and photo-realistic images. It is also one of the most commonly used printing techniques. That makes it a favourite among marketers and printers alike.
However, because offset printing requires plates that are changed out after every run, offset is not the best solution for smaller print runs or when you need to do frequent colour changes.
Digital Printing Technique
Digital printing is a printing technique that does not rely on plates to reproduce images. It is designed to produce high-quality, photo-realistic prints crisp and clear with colour gradients.
Digital printing only comes into play when there is a huge product demand. That makes it an ideal solution for perfume manufacturers who want to create customised packaging quickly.
Digital printing is ideal for product lines that constantly need innovative packaging. It can also help save you time and money when mass-producing the different designs.
Now that we know what printing techniques can help create the best prints for your perfume packaging, let’s look at the various types of designs you should print to attract customers.
Types Of Custom Prints To Attract Customers
What to print on your perfume packaging boxes?
It could be a design depicting the brand’s presence in the world. Or it could be a design conveying an effective message about the product.
However, to stand out from the crowd and grab customers’ attention, there are some other print designs that you can consider.
The following is a list of types of custom prints that will work well for perfume packaging:
Scents
You can include aesthetic printing techniques to portray the different scents in your perfume. That will help you attract customers and give them an insight into what they can expect from your perfume.
You can do this by creating a design that has a scent map printed on it. That will give your customers an idea of perfume’s different scents and their intensity levels.
Another thing you can do is create a design that shows each scent as a perfume avatar. That will make it easy for consumers to understand their favourite smells and what they should expect from your product.
Brands
A common approach would be to print your company’s name or product on the top of your box. You can get creative with this by adding a filter or blur effect to your brand’s logo. That will give it an artistic edge and make the brand appear more exclusive.
Designs with abstract effects can create stunning visuals, especially if they feature your product’s different features.
The most common of these would be perfume bottles that seem like they are dancing with the light. You can also get creative by creating designs that highlight the intensity or purity of your perfume.
Endorsements
Perfume boxes feature endorsements from celebrities who have worn the product. These endorsements serve as testimonials, helping you convince customers about the quality of your product.
You should develop a unique design for this purpose. Ideally, you should create a design that shows the product so that it highlights the capabilities of your brand.
That could be by using typography or playing around with colours to highlight one or two features of your product. It could also involve drawing comparisons between your perfume and other products in the market.
These are just some things you can do to create outstanding perfume boxes. To fully complete the picture, let’s talk about various finishes for your perfume packaging boxes.
Types Of Custom Printed Perfume Packaging Boxes Finishes
Your choice of printing technique should be the first step towards creating gorgeous custom printed perfumes boxes. However, it is not the only consideration determining what ink or substrate will work best for your needs.
Different types of finishes or coatings can be applied to your boxes. They will affect the overall aesthetics of the box and its utility. Let’s look at some of them.
Matte Finish
Using matte finish for perfume packaging boxes is a smart move to achieve a sleek and stylish design with solid colours, good contrast, and an almost no-reflect image.
With a matte finish, you can also create striking designs that come alive with amazing detail and clarity.
Matte finishes are ideal for casual prints because they are subtle. They are made using special coatings applied to the printing plates.
Gloss Finish
The gloss coating is often used for creating eye-catching effects, especially on perfume boxes. It makes for striking designs when used with bright, vibrant colours.
You can also use a gloss finish for printing beautiful images in full colour with fine details. That is why it is commonly used to promote luxury items or high-end products.
With a gloss finish, you can create a stunning look that appears classy and opulent.
However, the metallic coating is not suitable for all printing techniques.
UV Coating
UV coatings have become popular from perfume packaging boxes to book covers because they add vibrancy and intensity to colours. That makes them ideal for use in creating eye-catching designs.
The special UV coating applied to the printing surface adds a lustrous and vibrant quality that can make your prints stand out from the rest. It’s also an excellent solution if you want to display striking colours on all types of backgrounds – even those that are white or pastel in nature.
UV coatings achieve their glossy finish by adding a clear film on the printed surface. This coating is ideal for use with high-quality, full-colour prints with bright and vibrant colours.
UV coatings are not as expensive as metallic finishes. They are also more durable since they won’t be affected by scratches or abrasion. However, they can only offer the best finish when solid colour prints with high colour saturation.
To Sum It All Up
In this article, we have covered some of the most important elements to consider when creating beautiful perfume packaging boxes for your brand.
The first step is to choose the right printing technology. That decision will depend on budget, print volume, and design requirements.
It would be best if you always thought about the design you want to print. You can use a 3D box design to make your perfume packaging boxes stand out.
Keep in mind that colours play a big role in designing beautiful custom printed perfume boxes. Always choose a colour scheme that fits your brand’s overall look and feels.
It’s also important to consider different types of finishes or coatings. Never compromise on the quality of your finish. A good finish will make your perfume packaging boxes look better and last longer.
Dodo Packaging is an expert custom packaging manufacturer. Our design team can help you create the perfume packaging boxes of your dreams. Find out how we can help you today!
