Custom sleeve packaging is the talk of the town. But, have you stopped to wonder why? Why are brands and customers starting to prefer this packaging instead of the conventional one?
We believe that it all boils down to how the expectations from the packaging have shifted. For instance, packaging was only meant to provide a way of storing and protecting encased items. However, it has evolved into a marketing tool that must do more than that over the years.
That’s why custom box sleeve printing in the UK is so popular and why brands and customers prefer it.
Benefits Of Custom Sleeve Packaging
We have discussed so far only an aspect of the custom sleeve packaging. In order to understand why it has become the norm, let’s take a look at some of the benefits that the custom printed box sleeves have to offer:
They Offer Creative Control
A custom sleeve allows you to customise the exterior as per your needs. You can use a variety of printing techniques, including offset, digital and silk screen printing that results in high-quality designs.
The design is important, but the material is also critical for packaging boxes. Custom sleeves come in lots of different materials from matte paper, gloss paper, metallic foil, PVC and much more.
You Can Easily Make A Unique Branding Statement
When you choose custom box sleeves, there are no limits to how imaginative you can be with your designs. In addition to this, it is a great way of advertising the brand’s logo. This means that you can quickly establish a strong identity for your brand and win the trust of customers.
It Reduces The Chances Of Damaged Goods
It is not much of a surprise that customer satisfaction increases when goods arrive intact and in pristine condition. With custom sleeve packaging, this is highly likely as the custom box sleeves offer efficient protection as compared to other kinds.
It Offers Branding Opportunities
Custom box sleeves give you the chance to put across your business idea, logo and other marketing content in just one package. As mentioned before, there are numerous materials with which you can print, including matte paper, foil and more which means that your creativity knows no bounds!
It Helps Your Brand Stand Out
Custom sleeves provide a great avenue for entrepreneurs and marketers to get their brands known around the world. The design possibilities, choice of materials and printing techniques offer plenty of scope for presenting your business idea in a creative manner that is sure to stand out!
It Can Be Made From Environment-Friendly Materials
We all know how important it is to take care of mother nature, and this factor has become all the more critical in recent times. With custom sleeve packaging, you can choose from a large variety of materials that are made from recycled or renewable sources.
Thus, we see how the demand for custom box sleeve printing in the UK has increased as customers and brands are all set to make the most of this opportunity.
You Can Print Whatever You Want On It
Yes, you read that right. Your imagination is the limit when it comes to designing a custom box sleeve. You can use any material from glossy paper to metallic foil and even PVC materials to make your design stand out from the rest! So think of what’s possible before you place an order for your customised box sleeves.
You Can Advertise A Specific Promotion
Have you got a special offer or promotion that you want to announce to your customers? Then custom box sleeves are the perfect way of doing just that. They allow you to advertise in an extremely creative manner, and they even serve as a great way of protecting your product too!
They Are Easy To Produce And Are Cost-Effective
The good thing about custom box sleeves is that you can have them printed within a very short frame of time. In addition, the cost factor is appealing as well, so being able to print a design for a comparatively small amount is a real bonus!
In addition, you can use a variety of different materials and printing techniques that will let you put across your business idea in the most creative manner possible.
It Adds A Personal Touch With Customisation
It’s worth mentioning how custom sleeve packaging makes a personal touch to your package. If you’re looking for a simple yet efficient way of making sure that the end-user notices your company, then this is it!
In addition, you can also benefit from completely customised packaging boxes as well as other materials such as paper bags and tissue papers to make a set along with the custom box sleeve.
It Helps You Improve Customer Experience
Custom box sleeves give your customers an added reason to buy from you. Once they open the package and find a custom sleeve with their name on it, they will feel all the more special and hopefully come back for more!
When you understand how important these simple yet effective packaging items are in improving customer experience and strengthening brand identity, there’s no reason to hesitate to place an order for custom box sleeve packaging.
Summing It All Up
These are just a few benefits of custom sleeve packaging. While this trend is gaining ground fast, many companies are still out there that have yet to adapt to it. If you fall into that category, then check Dodo Packaging today. It will be a moment well spent!
The marketing industry is constantly evolving, and today’s successful packaging has to reflect that ongoing change if it stands out from the crowd and gets results. With years of experience and a team of professionals, Dodo Packaging is here to make your dream a reality.
