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To get a unique identity of your brand in the market, you must have creative packaging. Nevertheless, premium product with luxury rigid boxes is the vulnerability of every customer. They can’t stop themselves from getting it. The urge to buy new products will never end. To convince the consumers to purchase it, you must have the creative and artistic designs of packaging. For sure, packaging will create a tremendous impact on buyers. 

Are you one of those who look for creative ideas to personalise their rigid packaging boxes? Well, Dodo Packaging UK will help you in doing this. We have a wide range of personalisation options available to our clients. You can marvellously design the box without any obstacle. You are free to choose any design for the custom rigid packaging. 

Packing and branding have a very close relation; you can say both are directly proportional to each other. The more you enhance your packaging, the more brand recognition you get. Before getting started with anything, let’s what is branding. 

What is Branding?

Branding is a marketing exercise in which a company creates a name, logo or design that easily recognisable as belonging to the business. This serves to distinguish a product and differentiate it from other products and services. 

Branding is essential because not only is it makes a lasting impression on buyers, but it allows them to know what to expect from your brand. It is a way of making yourself stand out from the competitors and clarifying what you offer that makes you better. Your brand is e an accurate description of who you are as a business and how you wish to be perceived.

History 

The word “brand” is from a medieval Germanic group or generally known as Old Norse, which means “to burn,” it refers to the habit of producers burning their mark (or brand) onto their goods. 

Italians are among the first to use brands in watermarks on a document in the early 1200s. Nonetheless, in mass-marketing, this concept originated in the 19^th century with the introduction of packaged items.

The Power of Branding

A powerful brand can influence and sustain a healthy, positive, and lasting impression in a buyer’s mind. Brands provide external prompts to taste, design, performance, quality, value and influence if they manage themselves accurately. 

Brands can carry positive or negative messages about their product and symbolise the company or service to the customer, which is a direct result of prior advertising, marketing, and product reputation.

Strong branding can carry up to six levels of purpose:

• Attributes: The Jaguar brand, for instance, intimates expensive, well-built, well-engineered, durable, high-prestige, and luxury vehicles.
• Benefits: can translate attributes into practical and emotional states.
• Values: Jaguar stands for high performance, safety, and prestige. The attributes mould themselves into high-price tags. 
• Culture: Jaguar represents German culture, established, dynamic, and premium quality.
• Personality: the brand projects a specific type.
• User: the company suggests the kind of customer who buys and uses a product.

Though companies like Jaguar cannot use packaging to improve their branding, you, indeed, have the edge of investing in packaging and use it to your benefit to build powerful branding. 

Branding and Custom Rigid Packaging

With the increased value of self-service purchasing, the role of packaging is becoming quite famous. For example, in a regular supermarket, a customer passes more than 600 items per minute, making one every tenth of a second. 

Thus, the only way to get some customers to notice the product is in displays, hangers, coupon blocks, other point-of-purchase, and, last but not least, cost-effective packages. 

Regarding the importance of packaging, not surprisingly researchers spend a great deal of time studying colour testing and emotional direction to determine how the majority of customers will react to a new design of packaging or, in this case, custom rigid boxes in the UK. 

What Requirements Do You Need for Custom Rigid Packaging? 

Based on the research results, there some fundamental requirements that your packaging should fulfil based on your competitors’. Does your product require quality, security, affordability, superiority, convenience, or aesthetic beauty in rigid box packaging?

Here are some of the basic requirements that your packaging should fulfil to make a packaging that serves the purpose of self-advertising and branding. 

• Physical protection: Your product may require protection from dust, jerks, electrostatic discharge, extreme pressures, temperature, etc.
• Information transmission: let your rigid packaging communicate on how to use, carry, recycle, or dispose of your product. If you are selling a synthetic product like cosmetics, some authorities may require additional information regarding its safety or cautions. However, some boxes and labels also are used for track and trace endurance.
• Marketing: Rigid box manufacturers in the UK use product packaging to encourage buyers to purchase your product. Package graphic design and physical design have been significant and continually evolving phenomenon for several years. We at Dodo Packaging UK also use marketing communications and graphic design as a point of sale display.
• Convenience: Your product packaging should add comfort in distribution, handling, piling, display, sale, unboxing, repackaging, usage, disposal, reuse, recycling, and ease of removal.
• Barrier protection: A barrier from moisture, water vapour, dust, etc., is often needed. Saturation is a significant factor in design. Some packages contain desiccants and oxygen absorbency packets to help absorb moisture. Keeping the goods clean, pure, and protected for the extended shelf life is a key role.
• Security: Packaging can play an essential role in reducing the security risks of transportation. We offer improved tamper resistance custom rigid box packaging to prevent tampering and have tamper-evident characteristics to indicate tampering. Our rigid boxes help reduce the risks of package pilferage.

Why Choose Us?

If you are looking for a product packaging that serves also serves you as a salesman, we have your back. With Dodo Packaging UK, you can get packaging for your product to fulfil all the branding aspects while completing its primary purpose: branding.