Characteristics of cosmetic boxes can mean a lot of stuff — from having the perfect shape and size according to the product to being aesthetically pleasing. However, at Dodo Packaging UK UK, we believe that all cosmetic boxes should have more than just basic requirements. With this idea, this is how we came up with the familiar yet must-have characteristics of cosmetic box packaging.
Does A Perfect Cosmetic Box Even Exist?
We originated the idea of perfect cosmetic boxes with such a question. Though many marketing platforms come with plausible exposure, it’s the packaging that reaches to the end-user. The packaging is a way of communication. So, in a way, every packaging is an opportunity for you to start a relationship with your client. Yet, to master this relation, we at Dodo Packaging UK have prepared a list of essential features and characters you cosmetic packaging should have.
Your Packaging Should Catch Attention
Your packaging is your first opportunity to “wow” your consumers. The unboxing is the start of an experience with your cosmetics. You buyer should feel inspired to take a picture of your cosmetic box and post it over social media. Nevertheless, it doesn’t mean that you should stuff your box with a pile of vibrant colours. To give an example, here is a set of L’Oréal’s some of the finest packaging set up. It; both creative and have a minimalistic approach.
Moreover, L’Oréal has recently announced that it will be launching its new cosmetic box packaging, considering the fact that the world requires such leading brands to contribute to the changing climate. Dodo Packaging UK can dazzle your cosmetic with simple yet alluring packaging for your cosmetic — it all comes down to creativity.
Your Cosmetic Packaging Should Last-Long
As one of the leading manufactures of the cosmetic box in UK, we consider durability as one of the essential characteristics of cosmetic packaging. We recommend cardboard cosmetic packaging. It both light in weight and has the potency to protect your cosmetic for coming years.
However, it is also crucial to be well aware of the shape and weight of the cosmetic you are planning to pack. In this regard, for a smaller product, we suggest our mailer eco cosmetic packaging UK. Whereas, for your flagship cosmetic product, treat them special with our premium cosmetic boxes with special packaging add-ons.
BONUS TIP: Before you get on with placing an order, make sure that the box your select matches the dimensions of your cosmetic product.
Your Packaging Should Represent Your Brand
The packaging is a great way to tell your brand’s story. Take it as a dialogue with your buyer. If one of your leading ideas incorporates environmentally cautious approach, then our eco-friendly cosmetic packaging uk will surely be a great way to emphasize your ideas through packaging. Likewise, if your brand is all about glamour and enchantment, go for a vibrant scheme of colours. A more crazy and creative design will tell the onlooker that your company is all about style and charisma.
Similarly, if you want to have a minimalistic approach, use simple and straightforward colours, showing very clear advantages of your cosmetic over your competitors. The point here is to make your buyers aware of your company’s ideas and goals.
Your Cosmetic Boxes Should Protect Cosmetics
Packaging should protect the product inside, too obviously, isn’t it? Of course, it is, yet it is the primary characteristic that not only cosmetic but any packaging should have. Needless to say, but nobody wants to buy a premium cosmetic product, anxiously wait for its delivery and end up receiving it broken.
Therefore, it is important to know the exact size and weight of your cosmetic and secure it with the help of our cosmetic box packaging.
Your Packaging Should Be Easy To Open
You may have come across boxes that look out of this world with incredible design forms. However, it usually comes at the cost of functionality. There isn’t anything as much irritating as a box that requires an effort to open. Of course, no one does it intentionally. Whilst, it does increase the risk of destroying the box, or much worse, the costly product itself.
Moreover, it could influence how your buyer is going to perceive your cosmetic brand and the cosmetic product — as nobody likes to spend time and money just to get frustrated.
Your Packaging Should Be Informative
Cosmetics without labels are meaningless. Labels, like the packaging of cosmetic itself, should comply with several healthcare regulations in the cosmetic industry. Provision of all necessary information is a must-have for all cosmetic products.
All cosmetics have chemical and herbs in them, and unfortunately, people can have an allergic reaction with the use of skincare that doesn’t suit them. So, to make your buyers completely aware of all of the substances that you use to manufacture your cosmetics, mention all of them in a designated and prominent space on your cosmetic box packaging.
Apart from this, to save space, you can also take help from technology. Just add a small QR code on your packaging, which would redirect your buyers to your online page, where they can look up for all the ingredients, cautions, and any information they might find important for the use of your cosmetic product.
Your Packaging Shouldn’t Cost You A Fortune
A lot of brands, in pursuit to make perfect cosmetic packaging, spend huge money on it. However, your cosmetic packaging shouldn’t exceed your budget. With Dodo Packaging UK you can get an affordable, economical yet attractive cosmetic box in the UK.
Bottom Line
You may not get perfect buyers unless you get a perfect packaging for them. We at Dodo Packaging UK are here to provide you with a cosmetic packaging that fulfils all the above characteristics of perfect cosmetic packaging. Our packaging will protect your cosmetic while making the onlooker gaze at your product just for the sake of its packaging.
